Effervescent formats in 2026: why they are getting renewed attention Across supplements and functional wellness, 2026 is shaping up as a format driven year. Buyers are not only evaluating what an ingredient does, they are evaluating how it fits into daily routines. That shift is one reason effervescent delivery is being discussed more often in […]
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Regulatory Pressure + Consumer Demand Are Reshaping Supplement Strategy The dietary supplement industry is entering 2026 under a rare convergence of forces: evolving regulation, rising retailer scrutiny, and consumers demanding cleaner, more targeted wellness solutions. For brands working with contract manufacturers, this moment represents both operational complexity and opportunity. State-level restrictions, shifting federal guidance, and […]
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Why Vitamin D Doesn’t Work the Same for Everyone Vitamin D remains one of the most widely used dietary supplements in the U.S., yet research continues to show that outcomes vary significantly from person to person. A growing body of evidence suggests that magnesium may be a critical, often overlooked factor in how vitamin D […]
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Why Trusted Manufacturing Protects Your Brand and Your Customers In today’s supplement industry, the difference between a thriving brand and a public relations disaster often comes down to one thing — trust. A recent report titled Protein Powders, Shakes Test Positive for High Levels of Lead revealed that many popular protein powders contained unsafe levels […]
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Why Supplement Label Language Matters Supplements are everywhere — in fact, more than half of U.S. adults take at least one. But a new study published in JAMA Network Open highlights a persistent challenge: consumers often interpret common label language as medical promises. Phrases like “supports heart health” or “boosts cognitive function” are intended to […]
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The Resurgence of Apple Cider Vinegar Apple cider vinegar (ACV) has long been a household remedy, but it’s seeing a renewed surge in popularity thanks to modern research and wellness trends. Once mainly associated with traditional medicine, ACV is now being studied for its potential benefits in weight management, metabolic health, and digestive support. A […]
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Why Protein Accuracy Matters in Supplement Formulas Getting protein content right is more than just a labeling detail — it’s about trust. Customers rely on supplements to meet specific goals, whether that’s post-workout recovery, weight management, or overall wellness. If your label promises 25 grams of protein but delivers less, it can quickly erode brand […]
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Regulatory Blind Spots Can Cost You Launching a supplement brand without a clear grasp of regulatory requirements is one of the most common and most damaging mistakes. The FDA closely monitors supplement labeling, claims, and ingredient submissions, and missing these steps can mean costly delays, recalls, or even legal action. New brands often underestimate how […]
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FDA’s New Dietary Ingredient Notification — What It Means for You The FDA has recently released new educational materials to help manufacturers and distributors navigate the new dietary ingredient notification (NDIN) review process. This process represents the agency’s only chance to evaluate the safety and identity of a new dietary ingredient before it reaches consumers. […]
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