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Myokines: Muscle as an Endocrine Organ for Brands

OSM Industry Intel • Spring 2026 Muscle Is Not Just for Lifting. It Is an Endocrine Organ, and That Changes the Whole Supplement Pitch. A comprehensive June 2026 review reframes skeletal muscle as a context-sensitive signaling organ that pumps out chemical messengers called myokines, talking directly to the liver, bone, brain, and fat. The opportunity […]

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Apigenin and CD38: The NAD+ Flavonoid Brands Should Watch

OSM Industry Intel • 2026 The Apigenin Story Just Got More Interesting: A Common Flavonoid That Raises Cellular NAD+ A peer-reviewed study shows the plant flavonoid apigenin inhibits CD38, the enzyme that quietly burns through your NAD+ supply. For brands building longevity and metabolic SKUs, this is a mechanism worth understanding. NAD+ has been having […]

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Liposomal Glutathione vs Plain: 6x Bioavailability

OSM Industry Intel • Spring 2026 Liposomal Glutathione Just Crushed Plain Glutathione in a Head-to-Head Study. Here Is What Brands Should Do About It. A new study in the British Journal of Nutrition shows liposomal glutathione delivered 6x higher plasma concentration, nearly 2x cellular uptake, and 100% wound-healing closure versus 59.8% for the plain form. […]

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American Elderberry Shows Cognitive Flexibility Signal

OSM Industry Intel • Spring 2026 American Elderberry Juice Just Posted a Signal for Cognitive Flexibility in Mild Cognitive Impairment A new randomized clinical trial in Antioxidants shows daily elderberry juice consumption improved cognitive flexibility speed in older adults with mild cognitive impairment after six months. Here is what supplement brands should be paying attention […]

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Low-Dose Melatonin for Women’s Wellness Supplement

Low-Dose Melatonin and the Climacteric: What a New Shift-Worker Trial Means for Brands Building Women’s Wellness Supplements A fresh randomized controlled trial in nurses gives supplement brands a useful data point for the women’s wellness shelf. Here’s what formulators, product managers, and contract manufacturing partners should actually take away. If you spend any time in […]

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Phospholipids as Functional Co-Actives in Liposomal Supplements

OSM Industry Intel • Spring 2026 The Phospholipid Shift: Why Your Liposomal “Carrier” Is Now Your Second Active Ingredient New market data shows phosphatidylcholine is being repositioned from delivery material to functional co-active. Here is what that means for pricing, positioning, and your next product label. If you manufacture or sell a liposomal supplement, you […]

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