OSM Industry Intel • 2026 The Apigenin Story Just Got More Interesting: A Common Flavonoid That Raises Cellular NAD+ A peer-reviewed study shows the plant flavonoid apigenin inhibits CD38, the enzyme that quietly burns through your NAD+ supply. For brands building longevity and metabolic SKUs, this is a mechanism worth understanding. NAD+ has been having […]
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Spring 2026 Briefing: What Supplement Brands Should Watch Right Now As we move into spring 2026, the vitamin and supplement industry is entering one of the most dynamic periods it has seen in years. Global demand continues to expand rapidly, with analysts projecting the market to grow from roughly $209 billion in 2025 to nearly […]
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Common Supplement Brand Errors That Turn Into Costly Fixes Most contract manufacturing problems don’t start as “big problems.” They start as small shortcuts that only show up later as failed stability, inconsistent potency, messy labels, or customer complaints. The brands that win in 2026 are the ones that treat manufacturing like a system: formulation, documentation, […]
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Exploring Supplement Trends for 2026: What’s Growing, What’s Changing, and What Brands Should Watch 2026 is shaping up to be a high-velocity year for supplement innovation—driven by two realities happening at the same time: consumers are demanding more targeted outcomes (focus, sleep, gut, longevity, hydration), while retailers and marketplaces are raising the bar on quality, […]
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The Herbal Mental Health Supplement Market Is Surging — Here’s Why Brands Are Moving Fast The global herbal mental health supplement market was valued at $15.04B in 2025 and is projected to reach $27.73B by 2034 at a CAGR of 7.04% (Precedence Research). That growth isn’t driven by hype — it’s a direct response to […]
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The Hemp Ban Is Here — And the 12-Month Clock Has Started After years of explosive growth in hemp-derived consumables, the industry is now facing its most dramatic regulatory shift since 2018. Buried inside the newly passed federal budget bill is language that will recriminalize most Farm Bill–compliant hemp products—including popular cannabinoids and even many […]
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The Growing Demand for Creatine in Modern Supplement Formulas Creatine has evolved far beyond its bodybuilding roots. Once known primarily for its performance-enhancing benefits among athletes, today’s research shows it can also support cognitive function, energy metabolism, and healthy aging. As consumers expand their understanding of functional nutrition, more brands are integrating creatine into their […]
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Why Trusted Manufacturing Protects Your Brand and Your Customers In today’s supplement industry, the difference between a thriving brand and a public relations disaster often comes down to one thing — trust. A recent report titled Protein Powders, Shakes Test Positive for High Levels of Lead revealed that many popular protein powders contained unsafe levels […]
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Why Supplement Label Language Matters Supplements are everywhere — in fact, more than half of U.S. adults take at least one. But a new study published in JAMA Network Open highlights a persistent challenge: consumers often interpret common label language as medical promises. Phrases like “supports heart health” or “boosts cognitive function” are intended to […]
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The Resurgence of Apple Cider Vinegar Apple cider vinegar (ACV) has long been a household remedy, but it’s seeing a renewed surge in popularity thanks to modern research and wellness trends. Once mainly associated with traditional medicine, ACV is now being studied for its potential benefits in weight management, metabolic health, and digestive support. A […]
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