Amazon Expands cGMP Verification Requirements for Dietary Supplements
Amazon has begun rolling out a significant update to its dietary supplement policies, requiring all supplement products sold on the platform to demonstrate compliance with current Good Manufacturing Practices (cGMP) through a qualified third-party testing, inspection, and certification (TIC) organization.
According to guidance shared by the American Herbal Products Association (AHPA), this requirement is separate from and in addition to Amazon’s previously announced testing rules for higher-risk categories such as sexual enhancement, weight management, bodybuilding, sports nutrition, and joint health.
Under the phased rollout, Amazon will directly contact affected sellers. Once contacted, brands typically have 90 days to initiate documentation with an approved TIC organization—unless Amazon has already verified compliance through an existing audit, public registry, or trusted database.
These changes reflect Amazon’s continued effort to raise quality and transparency standards across its supplement marketplace, particularly as consumer scrutiny and regulatory pressure continue to increase.
For brands navigating broader compliance shifts—including regulatory uncertainty in adjacent product categories—OSM has been tracking how these developments intersect with larger industry pivots outlined in How Hemp THC Brands Are Preparing for Federal Prohibition | Pivot Strategies for 2025–2026 .
Understanding Amazon’s Compliance Fast-Track Program
In parallel with its expanded cGMP requirements, Amazon has introduced a Compliance Fast-Track program for select dietary supplements. This initiative allows Amazon to automatically validate compliance when products are certified by approved partner organizations.
When enrolled, brands no longer need to manually upload compliance documentation to Seller Central. Instead, Amazon receives verification directly from participating TIC partners, streamlining the approval process.
As of the most recent update, participating certification bodies include:
- BSCG
- Clean Label Project
- GRMA
- Informed
- NSF
- USP
AHPA has emphasized that the program is still evolving and may not yet replace category-specific testing requirements imposed by Amazon for certain products. Brands are encouraged to consult directly with certification partners to understand scope, limitations, and eligibility.
These developments are part of a broader shift toward higher accountability across online supplement sales—mirroring trends seen in fast-growing categories such as cognitive health and herbal wellness, explored in The Herbal Mental Health Supplement Market Is Surging — Here’s Why Brands Are Moving Fast .
Industry Perspectives and What This Means for Brands
While Amazon’s expanded TIC and Fast-Track initiatives aim to improve marketplace integrity, industry leaders have raised questions about effectiveness.
NOW Health Group, which has conducted more than 20 rounds of independent supplement testing, has publicly stated that fraudulent products continue to appear on Amazon—often from repeat offenders.
Jim Emme, CEO of NOW, noted that while Amazon had signaled this expansion more than a year ago, enforcement challenges remain. According to Emme, compliance programs tend to impact legitimate brands first, while bad actors often find ways to persist.
From a brand strategy perspective, this environment places increasing value on:
- Manufacturing transparency
- Third-party verification readiness
- Clean documentation and traceability
- Diversified sales channels beyond a single marketplace
Many supplement companies are responding by tightening operational controls, exploring compliant reformulations, or expanding into adjacent product categories where quality and sourcing standards are becoming competitive advantages. These shifts align closely with the opportunities discussed in The Rise of Cognitive Mushrooms: How Supplement Brands Can Capture the Fastest-Growing Nootropic Category .
As Amazon’s policies continue to evolve, brands that proactively align manufacturing, certification, and documentation processes may find themselves better positioned for long-term platform stability and consumer trust.
Source references include guidance from the American Herbal Products Association (AHPA), Amazon Seller Central updates, and industry commentary published by NutraIngredients.
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