OSM Industry Intel • Spring 2026 The Phospholipid Shift: Why Your Liposomal “Carrier” Is Now Your Second Active Ingredient New market data shows phosphatidylcholine is being repositioned from delivery material to functional co-active. Here is what that means for pricing, positioning, and your next product label. If you manufacture or sell a liposomal supplement, you […]
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OSM Industry Intel • Spring 2026 Liposomal Technology: How It Works, Why It Matters, and Where Your Next Product Line Fits In Liposomal delivery is reshaping how consumers think about supplement absorption. Here is a practical breakdown of the science, the market opportunity, and the formats worth building around. Here is the uncomfortable truth about […]
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OSM Industry Intel • Spring 2026 Vitamins B3 and B6 Just Got a Lot More Interesting for Muscle Recovery Supplements A new clinical trial shows nicotinamide plus pyridoxine can accelerate muscle stem cell activity and fiber regeneration after intense exercise. Here is what that means for your next product line. For years, the B-vitamin conversation […]
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Effervescent formats in 2026: why they are getting renewed attention Across supplements and functional wellness, 2026 is shaping up as a format driven year. Buyers are not only evaluating what an ingredient does, they are evaluating how it fits into daily routines. That shift is one reason effervescent delivery is being discussed more often in […]
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Exploring Supplement Trends for 2026: What’s Growing, What’s Changing, and What Brands Should Watch 2026 is shaping up to be a high-velocity year for supplement innovation—driven by two realities happening at the same time: consumers are demanding more targeted outcomes (focus, sleep, gut, longevity, hydration), while retailers and marketplaces are raising the bar on quality, […]
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The Ultimate Guide to Magnesium Gummies: Types, Benefits, and Clinical Evidence Magnesium is one of the most important minerals for human health. It plays an essential role in over 300 biochemical reactions, including nerve function, muscle contraction, energy metabolism, and sleep regulation. Yet, many people don’t get enough magnesium through diet alone. That’s where magnesium […]
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Why Most Gummy Supplements Fall Short (And How OSM Gets It Right) From multivitamins to sleep aids, gummies have become one of the most popular supplement formats in the market — and for good reason. They’re tasty, portable, and easy to take. But behind the sweet exterior, many gummy products suffer from serious issues: inconsistent […]
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2024 Supplement Trend Report: Emerging Categories & Form Factors The supplement landscape is evolving rapidly, with growth in both traditional categories and entirely new segments. Emerging product types such as sleep-enhancing gummies and shilajit resin are carving out a loyal customer base. Search interest in “sleep gummies” is up 288% in the last five years, […]
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