The State of Supplements: U.S. Market Nears $70 Billion The U.S. supplement market is thriving, reaching $69.3 billion in 2024 with a 5.2% annual growth rate, according to Nutrition Business Journal. As consumers lean into preventive wellness and healthy aging, demand is rising for clean-label, fitness-focused, and nutrient-dense products. Sports nutrition led growth by category […]
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The Rise of Organic Gummies in the Supplement Industry Organic gummy supplements have rapidly grown in popularity, offering a tasty, easy-to-take alternative to traditional capsules. As more consumers prioritize clean-label products and transparency in sourcing, certified organic gummies are becoming a preferred option.Unlike conventional supplements, certified organic gummies are made with non-GMO, pesticide-free ingredients and […]
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2024 Supplement Trend Report: Emerging Categories & Form Factors The supplement landscape is evolving rapidly, with growth in both traditional categories and entirely new segments. Emerging product types such as sleep-enhancing gummies and shilajit resin are carving out a loyal customer base. Search interest in “sleep gummies” is up 288% in the last five years, […]
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Should Your Brand Launch a Conventional or Certified Organic Supplement? As the supplement industry grows, brands looking to expand must decide whether to launch a conventional supplement or invest in a certified organic option. Understanding the key differences between these two categories—along with market demand, cost implications, and branding strategies—can help you make the best […]
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The Rise of Clean, Consumer Health-Focused Ready-To-Drink Beverages The ready-to-drink (RTD) beverage market has undergone a remarkable transformation in recent years, reflecting consumers’ evolving preferences for convenience, health, and functionality. This evolution encompasses a shift from high-sugar, high-caffeine drinks to beverages with reduced sugar content and added functional ingredients, the incorporation of organic mushroom extracts, […]
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Creatine HCL vs. Creatine Monohydrate: Which Creatine is Best? Creatine is one of the most popular and researched supplements in the fitness industry, known for its ability to improve strength, endurance, and muscle recovery. However, with multiple forms available, such as Creatine Hydrochloride (HCL) and Creatine Monohydrate, it can be challenging to determine which is […]
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The Case For and Against Melatonin Supplementation Melatonin gummies are a popular over-the-counter option for improving sleep quality. Melatonin, a hormone produced by the pineal gland, regulates the sleep-wake cycle, and synthetic melatonin supplements, including gummies, are widely used to address sleep disturbances. Research indicates that melatonin supplements can be effective in adjusting sleep cycles, […]
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The Ultimate Guide to CBD Balms: Benefits, Uses, and Manufacturing CBD balms have gained significant popularity in recent years for their soothing and therapeutic benefits. Whether you’re looking for relief from sore muscles, joint discomfort, or skin hydration, a CBD balm can be a game-changer. But what makes these balms so effective, and how are […]
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Certified Organic vs. Conventional Supplements A major trend shaping the supplement industry is the increasing demand for certified organic supplements over conventional alternatives. Consumers are prioritizing natural ingredients, sustainability, and transparency, leading to a surge in organic supplement sales. Consumer demand for organic supplements is at an all-time high. Sales Volume: Organic vs. Conventional Supplements […]
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Choosing the Right Gummy Manufacturer for Your Brand When searching for a gummy manufacturer, it might seem logical to go with the biggest name in the industry. After all, large manufacturers have the capacity to produce massive volumes, and their brand recognition may give a sense of security. However, many brands quickly learn that working […]
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