Resilience Isn’t Optional—It’s the Business Model The cannabis and supplement sectors aren’t strangers to volatility—whether it’s tariffs, regulation shifts, or supply chain shakeups. But smart operators know: resilience is more than a buzzword—it’s your operating system. Rather than panic over temporary disruptions, savvy brands are doubling down on preparation, flexibility, and long-view strategy. From regulatory […]
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Why Off-the-Shelf Supplements Are Outdated The global supplement market is projected to exceed $300 billion within the next decade. Yet, many supplement brands are struggling to grow. One major reason? Too many are still relying on outdated, off-the-shelf white label products that fail to stand out. Today’s consumers want more than a stock label—they want […]
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Formulation Trends Driving the Future of Cannabinoid Products In the world of cannabinoid-infused products, innovation is no longer optional—it’s a competitive necessity. As consumer expectations grow more refined, product developers are under increasing pressure to deliver formulas that are not only effective and compliant, but also trend-responsive, fast to market, and backed by clean-label and […]
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Why Most Gummy Supplements Fall Short (And How OSM Gets It Right) From multivitamins to sleep aids, gummies have become one of the most popular supplement formats in the market — and for good reason. They’re tasty, portable, and easy to take. But behind the sweet exterior, many gummy products suffer from serious issues: inconsistent […]
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Ingredient Consistency—Why It Matters Now More Than Ever A new study published in Frontiers in Pharmacology has revealed concerning inconsistencies in the alkaloid content of Corydalis yanhusuo (CY) supplements. This traditional herb, widely used for pain and addiction support, showed wildly varying potency across 14 commercially available products. Only 5 matched the natural alkaloid levels; […]
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The State of Supplements: U.S. Market Nears $70 Billion The U.S. supplement market is thriving, reaching $69.3 billion in 2024 with a 5.2% annual growth rate, according to Nutrition Business Journal. As consumers lean into preventive wellness and healthy aging, demand is rising for clean-label, fitness-focused, and nutrient-dense products. Sports nutrition led growth by category […]
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The Rise of Organic Gummies in the Supplement Industry Organic gummy supplements have rapidly grown in popularity, offering a tasty, easy-to-take alternative to traditional capsules. As more consumers prioritize clean-label products and transparency in sourcing, certified organic gummies are becoming a preferred option.Unlike conventional supplements, certified organic gummies are made with non-GMO, pesticide-free ingredients and […]
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2024 Supplement Trend Report: Emerging Categories & Form Factors The supplement landscape is evolving rapidly, with growth in both traditional categories and entirely new segments. Emerging product types such as sleep-enhancing gummies and shilajit resin are carving out a loyal customer base. Search interest in “sleep gummies” is up 288% in the last five years, […]
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Should Your Brand Launch a Conventional or Certified Organic Supplement? As the supplement industry grows, brands looking to expand must decide whether to launch a conventional supplement or invest in a certified organic option. Understanding the key differences between these two categories—along with market demand, cost implications, and branding strategies—can help you make the best […]
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The Rise of Clean, Consumer Health-Focused Ready-To-Drink Beverages The ready-to-drink (RTD) beverage market has undergone a remarkable transformation in recent years, reflecting consumers’ evolving preferences for convenience, health, and functionality. This evolution encompasses a shift from high-sugar, high-caffeine drinks to beverages with reduced sugar content and added functional ingredients, the incorporation of organic mushroom extracts, […]
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