Effervescent formats in 2026: why they are getting renewed attention Across supplements and functional wellness, 2026 is shaping up as a format driven year. Buyers are not only evaluating what an ingredient does, they are evaluating how it fits into daily routines. That shift is one reason effervescent delivery is being discussed more often in […]
Learn More
Regulatory Pressure + Consumer Demand Are Reshaping Supplement Strategy The dietary supplement industry is entering 2026 under a rare convergence of forces: evolving regulation, rising retailer scrutiny, and consumers demanding cleaner, more targeted wellness solutions. For brands working with contract manufacturers, this moment represents both operational complexity and opportunity. State-level restrictions, shifting federal guidance, and […]
Learn More
Exploring Supplement Trends for 2026: What’s Growing, What’s Changing, and What Brands Should Watch 2026 is shaping up to be a high-velocity year for supplement innovation—driven by two realities happening at the same time: consumers are demanding more targeted outcomes (focus, sleep, gut, longevity, hydration), while retailers and marketplaces are raising the bar on quality, […]
Learn More
The Growing Demand for Creatine in Modern Supplement Formulas Creatine has evolved far beyond its bodybuilding roots. Once known primarily for its performance-enhancing benefits among athletes, today’s research shows it can also support cognitive function, energy metabolism, and healthy aging. As consumers expand their understanding of functional nutrition, more brands are integrating creatine into their […]
Learn More
Why Trusted Manufacturing Protects Your Brand and Your Customers In today’s supplement industry, the difference between a thriving brand and a public relations disaster often comes down to one thing — trust. A recent report titled Protein Powders, Shakes Test Positive for High Levels of Lead revealed that many popular protein powders contained unsafe levels […]
Learn More
Shilajit in Supplements: Ancient Remedy or Modern Trend? Shilajit is a tar-like mineral resin traditionally harvested from high-altitude mountain ranges such as the Himalayas and Altai. Composed of fulvic acid, trace minerals, and decomposed plant matter, it has been used in Ayurvedic medicine for centuries to support vitality and mental clarity. Today, Shilajit is gaining […]
Learn More
In the rapidly evolving world of wellness and nutrition, one ingredient has taken center stage in both clinical and consumer conversations: GLP-1 (glucagon-like peptide-1). Originally recognized for its role in glucose regulation and appetite control, GLP-1 has surged in popularity thanks to headline-making pharmaceutical drugs and growing interest in weight management solutions. For professionals in […]
Learn More
Supplement Market: Explosive Growth Ahead $688.9BProjected Market Value by 20326.7%Annual Growth Rate (CAGR)33%North American Market ShareThe dietary supplements industry is experiencing unprecedented growth, transforming from a $360.2 billion market in 2022 to an anticipated$688.9 billion by 2032.This remarkable expansion represents a consistent compound annual growth rate of 6.7%, positioning the supplement industry as one of […]
Learn More
Why Off-the-Shelf Supplements Are Outdated The global supplement market is projected to exceed $300 billion within the next decade. Yet, many supplement brands are struggling to grow. One major reason? Too many are still relying on outdated, off-the-shelf white label products that fail to stand out. Today’s consumers want more than a stock label—they want […]
Learn More