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The State of Supplements: U.S. Market Nears $70 Billion The U.S. supplement market is thriving, reaching $69.3 billion in 2024 with a 5.2% annual growth rate, according to Nutrition Business Journal. As consumers lean into preventive wellness and healthy aging, demand is rising for clean-label, fitness-focused, and nutrient-dense products. Sports nutrition led growth by category […]
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