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Choosing the Right Manufacturer for Mushroom Gummies and Tinctures

Choosing the Right Manufacturer for Mushroom Gummies and Tinctures The mushroom supplement industry is thriving. From focus-enhancing Lion’s Mane gummies to immune-supporting Reishi tinctures, brands everywhere are racing to launch their own mushroom-based products. But behind every great product is a great manufacturer — one that understands the science, sourcing, and strategy needed to turn […]

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What Supplement Labels Really Mean: Avoiding Misleading Claims in a Crowded Market

Why Supplement Label Language Matters Supplements are everywhere — in fact, more than half of U.S. adults take at least one. But a new study published in JAMA Network Open highlights a persistent challenge: consumers often interpret common label language as medical promises. Phrases like “supports heart health” or “boosts cognitive function” are intended to […]

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Apple Cider Vinegar: Backed by Research, Ready for Market

The Resurgence of Apple Cider Vinegar Apple cider vinegar (ACV) has long been a household remedy, but it’s seeing a renewed surge in popularity thanks to modern research and wellness trends. Once mainly associated with traditional medicine, ACV is now being studied for its potential benefits in weight management, metabolic health, and digestive support. A […]

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Common Pitfalls to Avoid When Launching a Supplement Brand

Regulatory Blind Spots Can Cost You Launching a supplement brand without a clear grasp of regulatory requirements is one of the most common and most damaging mistakes. The FDA closely monitors supplement labeling, claims, and ingredient submissions, and missing these steps can mean costly delays, recalls, or even legal action. New brands often underestimate how […]

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Understanding the FDA’s New Dietary Ingredient Notification Process

FDA’s New Dietary Ingredient Notification — What It Means for You The FDA has recently released new educational materials to help manufacturers and distributors navigate the new dietary ingredient notification (NDIN) review process. This process represents the agency’s only chance to evaluate the safety and identity of a new dietary ingredient before it reaches consumers. […]

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Why Liquid Tinctures Are the Next Big Thing in Supplements

The Rise of Liquid Tinctures in Health & Wellness In today’s competitive supplement market, brands are searching for innovative delivery formats that resonate with modern consumers. One standout gaining serious traction? Liquid tinctures. These fast-acting, easy-to-use supplements are taking center stage thanks to their superior bioavailability and flexible dosing. Originally popular in herbal medicine, tinctures […]

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Should Your Brand Launch a Conventional or Certified Organic Supplement?

Should Your Brand Launch a Conventional or Certified Organic Supplement? As the supplement industry grows, brands looking to expand must decide whether to launch a conventional supplement or invest in a certified organic option. Understanding the key differences between these two categories—along with market demand, cost implications, and branding strategies—can help you make the best […]

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