The Rise of Liquid Tinctures in Health & Wellness In today’s competitive supplement market, brands are searching for innovative delivery formats that resonate with modern consumers. One standout gaining serious traction? Liquid tinctures. These fast-acting, easy-to-use supplements are taking center stage thanks to their superior bioavailability and flexible dosing. Originally popular in herbal medicine, tinctures […]
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Why Most Gummy Supplements Fall Short (And How OSM Gets It Right) From multivitamins to sleep aids, gummies have become one of the most popular supplement formats in the market — and for good reason. They’re tasty, portable, and easy to take. But behind the sweet exterior, many gummy products suffer from serious issues: inconsistent […]
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Should Your Brand Launch a Conventional or Certified Organic Supplement? As the supplement industry grows, brands looking to expand must decide whether to launch a conventional supplement or invest in a certified organic option. Understanding the key differences between these two categories—along with market demand, cost implications, and branding strategies—can help you make the best […]
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