Why Supplement Label Language Matters Supplements are everywhere — in fact, more than half of U.S. adults take at least one. But a new study published in JAMA Network Open highlights a persistent challenge: consumers often interpret common label language as medical promises. Phrases like “supports heart health” or “boosts cognitive function” are intended to […]
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Why Color Consistency Matters in Gummies Gummy supplements are more than just flavor and nutrition — their appearance sends an immediate message about quality and reliability. If a consumer opens a jar and sees gummies in different shades, it can undermine confidence in your brand. Bright, uniform colors, on the other hand, communicate consistency and […]
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Supplement Market: Explosive Growth Ahead $688.9BProjected Market Value by 20326.7%Annual Growth Rate (CAGR)33%North American Market ShareThe dietary supplements industry is experiencing unprecedented growth, transforming from a $360.2 billion market in 2022 to an anticipated$688.9 billion by 2032.This remarkable expansion represents a consistent compound annual growth rate of 6.7%, positioning the supplement industry as one of […]
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Why Off-the-Shelf Supplements Are Outdated The global supplement market is projected to exceed $300 billion within the next decade. Yet, many supplement brands are struggling to grow. One major reason? Too many are still relying on outdated, off-the-shelf white label products that fail to stand out. Today’s consumers want more than a stock label—they want […]
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Should Your Brand Launch a Conventional or Certified Organic Supplement? As the supplement industry grows, brands looking to expand must decide whether to launch a conventional supplement or invest in a certified organic option. Understanding the key differences between these two categories—along with market demand, cost implications, and branding strategies—can help you make the best […]
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