Why Accuracy in Supplement Claims Matters More Than Ever As the supplement market surges, so do legal challenges against companies making exaggerated claims. A recent class action lawsuit against Lemme, a brand co-founded by Kourtney Kardashian, highlights the dangers of stretching efficacy beyond what science can support. At the center of the case is Lemme’s […]
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Supplement Market: Explosive Growth Ahead $688.9BProjected Market Value by 20326.7%Annual Growth Rate (CAGR)33%North American Market ShareThe dietary supplements industry is experiencing unprecedented growth, transforming from a $360.2 billion market in 2022 to an anticipated$688.9 billion by 2032.This remarkable expansion represents a consistent compound annual growth rate of 6.7%, positioning the supplement industry as one of […]
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Why Most Gummy Supplements Fall Short (And How OSM Gets It Right) From multivitamins to sleep aids, gummies have become one of the most popular supplement formats in the market — and for good reason. They’re tasty, portable, and easy to take. But behind the sweet exterior, many gummy products suffer from serious issues: inconsistent […]
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Why Importing Supplements Is Risky Business With tariffs rising and quality control under scrutiny, importing dietary supplements from overseas is no longer the cost-saving strategy it once seemed. Many brands are learning the hard way that short-term savings often come with long-term consequences. So, what’s the true cost of manufacturing overseas? From failed lab testing […]
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Should Your Brand Launch a Conventional or Certified Organic Supplement? As the supplement industry grows, brands looking to expand must decide whether to launch a conventional supplement or invest in a certified organic option. Understanding the key differences between these two categories—along with market demand, cost implications, and branding strategies—can help you make the best […]
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