Why Accuracy in Supplement Claims Matters More Than Ever As the supplement market surges, so do legal challenges against companies making exaggerated claims. A recent class action lawsuit against Lemme, a brand co-founded by Kourtney Kardashian, highlights the dangers of stretching efficacy beyond what science can support. At the center of the case is Lemme’s […]
Learn More
Resilience Isn’t Optional—It’s the Business Model The cannabis and supplement sectors aren’t strangers to volatility—whether it’s tariffs, regulation shifts, or supply chain shakeups. But smart operators know: resilience is more than a buzzword—it’s your operating system. Rather than panic over temporary disruptions, savvy brands are doubling down on preparation, flexibility, and long-view strategy. From regulatory […]
Learn More
Why Off-the-Shelf Supplements Are Outdated The global supplement market is projected to exceed $300 billion within the next decade. Yet, many supplement brands are struggling to grow. One major reason? Too many are still relying on outdated, off-the-shelf white label products that fail to stand out. Today’s consumers want more than a stock label—they want […]
Learn More
2024 Supplement Trend Report: Emerging Categories & Form Factors The supplement landscape is evolving rapidly, with growth in both traditional categories and entirely new segments. Emerging product types such as sleep-enhancing gummies and shilajit resin are carving out a loyal customer base. Search interest in “sleep gummies” is up 288% in the last five years, […]
Learn More