Why Supplement Label Language Matters Supplements are everywhere — in fact, more than half of U.S. adults take at least one. But a new study published in JAMA Network Open highlights a persistent challenge: consumers often interpret common label language as medical promises. Phrases like “supports heart health” or “boosts cognitive function” are intended to […]
Learn More
The Resurgence of Apple Cider Vinegar Apple cider vinegar (ACV) has long been a household remedy, but it’s seeing a renewed surge in popularity thanks to modern research and wellness trends. Once mainly associated with traditional medicine, ACV is now being studied for its potential benefits in weight management, metabolic health, and digestive support. A […]
Learn More
Regulatory Blind Spots Can Cost You Launching a supplement brand without a clear grasp of regulatory requirements is one of the most common and most damaging mistakes. The FDA closely monitors supplement labeling, claims, and ingredient submissions, and missing these steps can mean costly delays, recalls, or even legal action. New brands often underestimate how […]
Learn More
FDA’s New Dietary Ingredient Notification — What It Means for You The FDA has recently released new educational materials to help manufacturers and distributors navigate the new dietary ingredient notification (NDIN) review process. This process represents the agency’s only chance to evaluate the safety and identity of a new dietary ingredient before it reaches consumers. […]
Learn More
Why Accuracy in Supplement Claims Matters More Than Ever As the supplement market surges, so do legal challenges against companies making exaggerated claims. A recent class action lawsuit against Lemme, a brand co-founded by Kourtney Kardashian, highlights the dangers of stretching efficacy beyond what science can support. At the center of the case is Lemme’s […]
Learn More
Resilience Isn’t Optional—It’s the Business Model The cannabis and supplement sectors aren’t strangers to volatility—whether it’s tariffs, regulation shifts, or supply chain shakeups. But smart operators know: resilience is more than a buzzword—it’s your operating system. Rather than panic over temporary disruptions, savvy brands are doubling down on preparation, flexibility, and long-view strategy. From regulatory […]
Learn More
Why Off-the-Shelf Supplements Are Outdated The global supplement market is projected to exceed $300 billion within the next decade. Yet, many supplement brands are struggling to grow. One major reason? Too many are still relying on outdated, off-the-shelf white label products that fail to stand out. Today’s consumers want more than a stock label—they want […]
Learn More
2024 Supplement Trend Report: Emerging Categories & Form Factors The supplement landscape is evolving rapidly, with growth in both traditional categories and entirely new segments. Emerging product types such as sleep-enhancing gummies and shilajit resin are carving out a loyal customer base. Search interest in “sleep gummies” is up 288% in the last five years, […]
Learn More