Innovative Creatine Formats Are Reshaping Food, Beverage, and Supplement Categories Creatine is evolving beyond its legacy association with sports performance and is rapidly entering mainstream wellness, cognitive health, and healthy aging product categories. Industry events such as SupplySide Global and recent market reports indicate strong momentum toward consumer-friendly delivery systems including beverages, gummies, and functional […]
Regulatory and Business Factors Shaping the Dietary Supplement Industry in 2026 2026 is shaping up to be a defining year for dietary supplement brands. The category is still growing, but the rules of competition are changing quickly. We are seeing a stronger emphasis on compliance readiness, documentation, and retailer standards, alongside a continued demand for […]
Exploring Supplement Trends for 2026: What’s Growing, What’s Changing, and What Brands Should Watch 2026 is shaping up to be a high-velocity year for supplement innovation—driven by two realities happening at the same time: consumers are demanding more targeted outcomes (focus, sleep, gut, longevity, hydration), while retailers and marketplaces are raising the bar on quality, […]
Why Vitamin D Doesn’t Work the Same for Everyone Vitamin D remains one of the most widely used dietary supplements in the U.S., yet research continues to show that outcomes vary significantly from person to person. A growing body of evidence suggests that magnesium may be a critical, often overlooked factor in how vitamin D […]
The Ultimate Guide to Magnesium Gummies: Types, Benefits, and Clinical Evidence Magnesium is one of the most important minerals for human health. It plays an essential role in over 300 biochemical reactions, including nerve function, muscle contraction, energy metabolism, and sleep regulation. Yet, many people don’t get enough magnesium through diet alone. That’s where magnesium […]
