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Microglial Immune State, Nrf2 Hormesis & the Optimal Dose Window

OSM Industry Intel • Summer 2026 The Brain’s Immune Cells Get Stuck in Attack Mode. The Fix Is Not More Antioxidant. It Is the Right Amount. A new Frontiers in Nutrition review reframes neuroprotection around microglial immune state and a dose-response curve that is shaped like an upside-down U. The implication for formulators is uncomfortable […]

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Apigenin and CD38: The NAD+ Flavonoid Brands Should Watch

OSM Industry Intel • 2026 The Apigenin Story Just Got More Interesting: A Common Flavonoid That Raises Cellular NAD+ A peer-reviewed study shows the plant flavonoid apigenin inhibits CD38, the enzyme that quietly burns through your NAD+ supply. For brands building longevity and metabolic SKUs, this is a mechanism worth understanding. NAD+ has been having […]

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American Elderberry Shows Cognitive Flexibility Signal

OSM Industry Intel • Spring 2026 American Elderberry Juice Just Posted a Signal for Cognitive Flexibility in Mild Cognitive Impairment A new randomized clinical trial in Antioxidants shows daily elderberry juice consumption improved cognitive flexibility speed in older adults with mild cognitive impairment after six months. Here is what supplement brands should be paying attention […]

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Phospholipids as Functional Co-Actives in Liposomal Supplements

OSM Industry Intel • Spring 2026 The Phospholipid Shift: Why Your Liposomal “Carrier” Is Now Your Second Active Ingredient New market data shows phosphatidylcholine is being repositioned from delivery material to functional co-active. Here is what that means for pricing, positioning, and your next product label. If you manufacture or sell a liposomal supplement, you […]

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