OSM Industry Intel • Spring 2026 Vitamins B3 and B6 Just Got a Lot More Interesting for Muscle Recovery Supplements A new clinical trial shows nicotinamide plus pyridoxine can accelerate muscle stem cell activity and fiber regeneration after intense exercise. Here is what that means for your next product line. For years, the B-vitamin conversation […]
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AI Is Changing How Consumers Discover Supplements The way consumers discover supplements is shifting rapidly. What was once driven by retail shelves, influencer content, or search engines is now increasingly influenced by artificial intelligence. Recent survey data shows that more than 40% of consumers now trust AI platforms to help guide supplement decisions, with even […]
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Shaping Tomorrow’s Gummy Production: What Brands Need to Know Gummy supplements have quickly evolved from a novelty into one of the most dominant delivery formats in the vitamin and nutraceutical space. As we move further into 2026, brands are no longer competing on flavor alone. They are competing on functionality, compliance, scalability, and consistency. Consumers […]
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Spring 2026 Briefing: What Supplement Brands Should Watch Right Now As we move into spring 2026, the vitamin and supplement industry is entering one of the most dynamic periods it has seen in years. Global demand continues to expand rapidly, with analysts projecting the market to grow from roughly $209 billion in 2025 to nearly […]
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Regulatory Pressure + Consumer Demand Are Reshaping Supplement Strategy The dietary supplement industry is entering 2026 under a rare convergence of forces: evolving regulation, rising retailer scrutiny, and consumers demanding cleaner, more targeted wellness solutions. For brands working with contract manufacturers, this moment represents both operational complexity and opportunity. State-level restrictions, shifting federal guidance, and […]
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