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Creatine drives new opportunities in functional food, drinks

Innovative Creatine Formats Are Reshaping Food, Beverage, and Supplement Categories Creatine is evolving beyond its legacy association with sports performance and is rapidly entering mainstream wellness, cognitive health, and healthy aging product categories. Industry events such as SupplySide Global and recent market reports indicate strong momentum toward consumer-friendly delivery systems including beverages, gummies, and functional […]

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The 2025 Hemp Ban: How Supplement Brands Can Pivot Into Mushrooms, Minerals & New Actives

The Hemp Ban Is Here — And the 12-Month Clock Has Started After years of explosive growth in hemp-derived consumables, the industry is now facing its most dramatic regulatory shift since 2018. Buried inside the newly passed federal budget bill is language that will recriminalize most Farm Bill–compliant hemp products—including popular cannabinoids and even many […]

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