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The Rise of Cognitive Mushrooms: How Supplement Brands Can Capture the Fastest-Growing Nootropic Category

Cognitive Mushroom Market Surge: Why Brands Are Pivoting to Nootropics in 2026 The cognitive enhancement mushroom market is transitioning from niche wellness trend to one of the fastest-growing global supplement sectors. According to new industry data, the Global Cognitive Enhancement Mushroom Extract Market was valued at $485 million in 2024 and is projected to reach […]

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How Hemp THC Brands Are Preparing for Federal Prohibition | Pivot Strategies for 2025–2026

How Hemp THC Companies Are Preparing for Federal Prohibition The federal government’s new 2025 hemp redefinition—set to take effect in 12 months—will prohibit nearly all consumable hemp THC products currently sold in the U.S. This includes THCA flower, delta-8 and delta-9 hemp products, and most cannabinoid-based edibles exceeding 0.4 mg of total THC per container. […]

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The 2025 Hemp Ban: How Supplement Brands Can Pivot Into Mushrooms, Minerals & New Actives

The Hemp Ban Is Here — And the 12-Month Clock Has Started After years of explosive growth in hemp-derived consumables, the industry is now facing its most dramatic regulatory shift since 2018. Buried inside the newly passed federal budget bill is language that will recriminalize most Farm Bill–compliant hemp products—including popular cannabinoids and even many […]

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