Effervescent formats in 2026: why they are getting renewed attention Across supplements and functional wellness, 2026 is shaping up as a format driven year. Buyers are not only evaluating what an ingredient does, they are evaluating how it fits into daily routines. That shift is one reason effervescent delivery is being discussed more often in […]
Exploring Supplement Trends for 2026: What’s Growing, What’s Changing, and What Brands Should Watch 2026 is shaping up to be a high-velocity year for supplement innovation—driven by two realities happening at the same time: consumers are demanding more targeted outcomes (focus, sleep, gut, longevity, hydration), while retailers and marketplaces are raising the bar on quality, […]
