OSM Industry Intel • 2026 The Apigenin Story Just Got More Interesting: A Common Flavonoid That Raises Cellular NAD+ A peer-reviewed study shows the plant flavonoid apigenin inhibits CD38, the enzyme that quietly burns through your NAD+ supply. For brands building longevity and metabolic SKUs, this is a mechanism worth understanding. NAD+ has been having […]
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OSM Industry Intel • Spring 2026 Your Customers’ Mouthwash Might Be Raising Their Blood Pressure. That Is a Supplement Opportunity. A review in the Journal of Dental Research lays out how bacteria on the back of the tongue convert dietary nitrate into the raw material for nitric oxide, and how killing those bacteria removes up […]
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OSM Industry Intel • Spring 2026 Vitamin D Might Be a Circadian Clock Ingredient, Not Just a Bone Health One A new review in the International Journal of Molecular Sciences lays out the case that vitamin D helps regulate the body’s biological clock, with implications for sleep, mood, and metabolic health. Here is what it […]
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