OSM Industry Intel • Spring 2026 A Trace Mineral Just Became the Most Interesting Story in Brain Aging. And One Specific Form Steals the Show. A landmark 2025 study in Nature found that one mineral, and only one, was selectively depleted in the brains of people with cognitive decline: lithium. The plot twist involves amyloid […]
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OSM Industry Intel • Spring 2026 Your Customers’ Mouthwash Might Be Raising Their Blood Pressure. That Is a Supplement Opportunity. A review in the Journal of Dental Research lays out how bacteria on the back of the tongue convert dietary nitrate into the raw material for nitric oxide, and how killing those bacteria removes up […]
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OSM Industry Intel • Spring 2026 American Elderberry Juice Just Posted a Signal for Cognitive Flexibility in Mild Cognitive Impairment A new randomized clinical trial in Antioxidants shows daily elderberry juice consumption improved cognitive flexibility speed in older adults with mild cognitive impairment after six months. Here is what supplement brands should be paying attention […]
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Exploring Supplement Trends for 2026: What’s Growing, What’s Changing, and What Brands Should Watch 2026 is shaping up to be a high-velocity year for supplement innovation—driven by two realities happening at the same time: consumers are demanding more targeted outcomes (focus, sleep, gut, longevity, hydration), while retailers and marketplaces are raising the bar on quality, […]
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